Rapha, the British luxury road-cycling lifestyle brand enhanced their product capabilities following the implementation of a Cloud based PLM platform. (navolgende alinea evt weg indien te lang): The system has taken away the issues the company was experiencing during the rapid expansion of the number of products and suppliers that were part of its development processes.
Rapha has seen tremendous growth over the past nine years, and was recently appointed as the official clothing supplier of the world renowned Sky Pro Cycling team. This appointment in itself more than doubled the number of products the brand is offering.
Simon Huntsman, Head of Product at Rapha, was full of praise about both the system and the implementation. He said:"Progressing to a PLM system was a logical step for Rapha, given the growth in the product range and the complexities of managing it effectively. After some thorough market research, we concluded WFX to be the best choice for Rapha”.